My name is Amanda and I’m currently in my final year of the Integrated Marketing Communications (IMC) master’s program at West Virginia University. I studied English writing and rhetoric as an undergraduate at St. Edward’s University and have been working in the marketing communications field since 2008.

In 2015, I started Amanda Beck Creative, a firm that focuses on IMC for nonprofits.

I’m both a grammar and social media nerd. I love learning about new and interesting ways people communicate, especially as it relates to language and culture. I probably should have studied linguistics in school!

This blog is a short-term journey to discover amazing ways marketers are using innovative media to connect and engage with their audiences, especially in the digital realm.