Social Chrysalis

trends in emerging and social media

Tips to Protect Customers’ Data in Third Party Apps

Two weeks ago my company hosted a Data Protection Symposium for IT professionals at school districts across Texas. Members of our property and school liability programs have privacy and information security coverage included. Just like the medical field that is... Continue Reading →

3 Things your Digital Advocacy Campaign Needs to be

Sometimes it takes a tragedy to inspire a movement. Over the past couple weeks, I have been amazed at all the mini-movements happening across our country to protect people’s rights to life, liberty and the pursuit of happiness. I know... Continue Reading →

The Thrill and Intrigue of Live Streaming on Social Media

As the world’s largest social media network, Facebook doesn’t need to do a lot of traditional advertising to grow its brand equity. However, the company is continually introducing new products to enhance its core platform and drive the conversation about... Continue Reading →

Social Media President

Last week our country made a decision that divided its citizens more than anything in recent history. Donald Trump was elected president, despite having no civil or military service and promoting a campaign of hate. I am still unsure of... Continue Reading →

How One Brand Unexpectedly Thrives on Snapchat

What the Heck is Snapchat? Snapchat is a messaging social media platform that was founded in 2011 by Stanford student Evan Spiegel. Unlike other apps like Twitter, Facebook, and Instagram, the core communication on Snapchat happens between individuals. Although users... Continue Reading →

The Truth about Enterprise Social Networks

In 2015 millennials became the largest generational demographic in the workforce, surpassing Generation X. And we didn’t go quietly into that good night. We brought with us a variety of new business and professional standards, including how we like to... Continue Reading →

The Evolution of Corporate Blogs

If you're familiar with digital marketing, you probably know about the value of a corporate blog. In 2016, 80 percent of B2B respondents to the Content Marketing Institute's annual survey said their company uses a blog and 52 percent said... Continue Reading →

Social Media: The New Printing Press

Social and emerging media change our way of thinking and communicating.

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